hello you gorgeous, magical human, thank you for popping in!


My name is Alexia Pinchbeck - I’m a writer, illustrator and picturebook maker - I make colourful, character-led picturebooks that bring joy, giggles and the odd silly shouty voice where needed to 2-5 year olds across the land (and their in-house readers!).

Introducing ‘Samuel and the Monster...”

Order your copy now!

Order your copy! My debut book was written and illustrated after six months of my four year old, Samuel, experiencing terrible nightmares. Overnight - with the help of the actions and message in the story, we eradicated his nightmares. The result? One happy child sleeping through the night and two VERY happy parents!


Recently Published

I’ve been hiding.

I’ve just been reading a book in bed, supposedly trying to get to sleep early in case my 2 year old wakes at 4.20am again, like he did this morning.…

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Five Things I wish I had known 10 years ago.

A letter to me (- 10 years). Ten years ago I quit my corporate job to start my swimwear business. It was a HUGE rollercoaster ride and a gigantic (sometimes…

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